About Us

The Origin Story - The Motivation behind starting the brand.

HC LONDON is owned by Sohamma International Private Limited. SIPL is India’s Leading Advisory Firm in the field of Exports and Imports / Legal Advisory Services in SARFAESI ACT, DRT and NCLT Proceedings to more than 500+ Companies enjoying 24 Years of Trust, Expertise and Excellence. The Company is also into restuarants and Outdoor Media. 

HC London is a heartfelt tribute to the love of my life, my world, my Late Younger Son Harsh Chavan. He was the greatest, hard working, committed, focussed, dedicated business man I have ever seen in my Life. Through this brand, as a father and promoter I aim to ensure that his name shines bright on this earth for years to come, like the guiding light of the pole star to the budding entreprenurs. This endeavor is not driven by the pursuit of money but by the desire to honor his memory and carry forward his legacy with love and pride for generations to come.

Harsh was a connoisseur of Luxury and a passionate collector and admirer of brands like Versace, Hermès, Dior, and Gucci. He dreamt of a future where Luxury in India would no longer resonate with imports. To him, Luxury was not just about a label—it was about uncompromising quality, finesse, exclusivity, and global appeal. He observed the challenges faced by Indian consumers, who paid exorbitant prices for international luxury products due to heavy import duties, despite many of these items being manufactured in India.

Harsh often remarked: “Why should our people pay a fortune for products that are made in India, exported to Europe, and then imported back to us at inflated prices? Why not manufacture Luxury products right here in India, using the same raw materials, the same Manufacturers, and the same international standards and Positioning —at a more accessible price?”

Brand Philosophy

HC LONDON is for—Modern women who emphaises on Luxury, Finesse, Elegance and Quality, in their wardrobe. HC LONDON is committed to create High Fashon Luxury: 

  • Party Wear,
  • Birthday Glam, 
  • Vacation Collections;
  • Work to Week end Wear;
  • Western Wear;
  • Designer Footwear;
  • Royal Ethnic Collections,
  • The company promotes sustainable and ethical fashion, such as eco-friendly materials and fair labor practices.
  • The selection of rawmaterial, accessories, products are done by our Founders themselves. Our Founders have travelled the world and understand Luxury, international taste and Quality. 
  • Customer Satisfaction is important for us.
  • The Company emphasizes on the use of Premium materials, detailed embroidery, embellishments, and attention to design details.
  • The Company is dedicated to deliver not just garments but wearable art pieces.

Vision

 The Company focusses on Online platforms like Amazon and www.hrcluxuryfashions.com. The Company is in process of onboarding Flipkart, Myntra, Nykaa and Ajio. 

• The Company is also actively selling on Offline Platform in Gujarat, Maharashtra and Goa and will extend to further North and South Market.

 • The Company has a separate team for hosting Exhibitions all over Mumbai.

• The Company plans to Open showrooms in Dubai, London, Srilanka and European Markets in near future. 

HC LONDON is not in favor of Fast Fashion:

  • Fast and Cheap Fashion products has a toll on the enivronment evenutally. 
  • Cheap priced Products are worn just a few times then end up in Landfills.
  • The products are priced cheaply not due to economies of scale but usage of Poor-quality fabrics, dyes, exploited labor, duped / delayed payments to manufacturers and unsustainable practices driving down costs at the expense of people and nature.
  • Alarming statistics, such as 100 billion garments produced yearly, with a significant portion contributing to 134 million tonnes of waste by the end of this decade.
  • The fashion industry, responsible for 20% of global wastewater and 3% of global CO₂ emissions, was contributing to a growing environmental crisis. 

Harsh believed that fashion should not come at the cost of humanity or the planet. For HC London, quality and sustainability go hand in hand.

Empowering India (Cultural Connection)

The Parent company HRC LUXURY FASHIONS LTD is a Company registered in England and Wales for Manufacturing and sales of High Fashion Luxury  Goods. This brand is about creating opportunities, generating jobs, and supporting countless lives in INDIA. Every product stitched, every design created, and every product sold is a step toward building a stronger and shining India. The Company though registered in England and Wales but is catering to the vibrant Indian Fashion Market. 

HC London: A Promise to Give Back

HC London is more than just fabrics, threads, and designs—it’s a movement to inspire, uplift, and make a difference in people’s lives. HC London operates with a higher purpose—a promise to give back to society. From supporting underprivileged patients to uplifting communities, every sale contributes to meaningful causes. For HC London, business is not just about profits; it’s about purpose.

Press and Recognition

  • The Brand HC LONDON is recognised in Newspapers, Online Channels, Monthly Magazines. 
  • The Brand HC LONDON has co-sponsored Beauty Queen Competition. 
  • The Brand HC LONDON is invited with VIP pass to Hindi Film Premier Shows.
  • The Brand HC LONDON Is invited with VVIP Pass to IIFA Film Fare Awards Abudhabi.  
  • Has done advertising campaigns of HC LONDON on Outdoor hoardings of 40x40 feet @ Bandra West, Malad West, Santacruz West and other areas in Mumbai. 
  • Invited at the Special Celebrity Gold Lounge of the Indo-Canadian rapper Singer APDhillon concert at Mumbai. 
  • Our Partner and wellwisher Dr. Yogesh Lakhani had been invited to the Pre-Inauguration Ceremony of the President of the USA, Hon’ble Mr. Donald Trump @ Capital One Arena USA.
  • Our Partner and Wellwisher Mr. Amitji and Mr.Vinodji had been invited by Leading Film Stars The Salman Khan at his Set and also Mr. Sonu Sood at this home. 

HC London is commmitted to carry forward Harsh Chavan’s dream of redefining Luxury, accepting  International Standards in Quality and finesse and making India a Global leader in the Fashion industry. It’s a celebration of Indian craftsmanship, Global standards, and the visionary dreams of a Leader who believed in the power of change, Passion, Perserverance and hardwork. With every piece we create, we honor his Legacy and strive to make a lasting impact—one that resonates with elegance, excellence, and a deeper purpose. Welcome to HC London, where Luxury meets Legacy, and Style meets Substance.

Please explore our collections on www.hrcluxuryfashions.com / follow on Instagram @HC_London_2004.